Coca Cola® K-Wave
The Objective:
Coca-Cola® aimed to generate excitement for their new K-Wave collection by partnering with influencers who had a strong affinity for the K-pop community. They sought creators with genuine passion for K-pop culture to create authentic and engaging content that would resonate with fans.
Our Solution:
The Viralist Group identified six influencers who perfectly matched Coca-Cola's vision. We facilitated introductions, negotiated contracts, and ensured the content aligned with the brand’s goals. Throughout the campaign, we provided support and guidance to help influencers create compelling content that captivated their audiences.
Coca-Cola® K-Wave, the latest from Coca-Cola Creations.
The Results
6
Total Creators
8.8 M
Total Reach
536.5k
Total Impressions
#CocaColaCreations
#CocaColaKWave
#CocaColaCreations #CocaColaKWave
Discover how The Viralist Group can elevate your brand's influencer marketing strategy. Contact us today to learn more or access the full campaign report below.