TikTok Shop
The Objective:
TikTok Shop, launched in September 2023, aimed to promote their new feature that enables users to purchase products directly from the TikTok app and generate income by selling products on TikTok. They sought creators who could authentically promote TikTok Shop and engage audiences, particularly during key sale periods like Black Friday and Valentine's Day.
Our Solution:
The Viralist Group provided ongoing support to TikTok Shop by partnering with 16 creators who exemplify authentic storytelling and high engagement. These influencers created content that showcased their experiences with TikTok Shop, highlighting the ease of purchasing on the platform and the success of their curated products. The campaign also featured special promotions, driving excitement and interest during major shopping events.
The Results
16
Total Creators
12.6M+
Total Reach
12.7M+
Total Impressions
#tiktokshop
#tiktokshop
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