Coffee Meets Bagel
The Objective:
For AAPI Month, Coffee Meets Bagel, a dating app for serious daters, wanted to celebrate and honor the AAPI community by partnering with AAPI creators. They wanted to highlight authentic stories and experiences to resonate with their audience and promote inclusivity within the dating community.
Our Solution:
The Viralist Group identified 3 influential AAPI creators who could authentically represent and celebrate the community. We facilitated introductions, managed contract negotiations, and ensured the content aligned with Coffee Meets Bagel’s values and objectives. Throughout the campaign, we provided ongoing support to help creators deliver impactful and engaging content.
The Results
3
Total Creators
2.3 M
Total Reach
3
Assets Produced
378.5K
Total Impressions
#coffeemeetsbagel
#coffeemeetsbagel
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