Genshin Impact

The Objective:

Genshin Impact aimed to promote their latest filters and game updates by partnering with influencers who have a strong affinity for gaming and anime. They sought creators with a substantial Gen-Z audience, particularly those who are avid players of Genshin Impact.

Our Solution:

The Viralist Group identified and collaborated with three prominent influencers who matched Genshin Impact's target audience. These influencers created engaging content to showcase the new filters and game features, effectively capturing the interest and excitement of their followers. The campaign focused on authentic and enthusiastic promotion, aligning perfectly with the brand’s objectives.

The Results

3

Total Creators

21.0M

Total Reach

5.3M

Total Impressions

298.9k

Total Impressions

#genshinimpact

#genshinimpact

Discover how The Viralist Group can elevate your brand's influencer marketing strategy. Contact us today to learn more or access the full campaign report below.

Previous
Previous

Coffee Meets Bagel

Next
Next

UNIQLO x Jujutsu Kaisen